Day
5
It
is the last day of the festival. I’m so sad. This was my peak in life, nothing
else I do will ever be as cool as this. So, morning began Patagonia’s marketing
director for Europe. He talked a lot about community and the strides the
company is taking to get on board with consumer preferences regarding helping
the planet and even being politically engaging such as their website portraying
a negative view of Trump (which I wish he would have talked more about). The
only thing I can critique is that a lot of what he said has already been said
at the festival, so I kind of felt like I had heard it all before. Then I went
to a talk about AI, which was out of my comfort zone but I had been told to learn
about something other than PR at least once while I was there. I wanted to try
to go to a speaker about something I had NO information on, and since I just
got into Grady I didn’t much about AI before this trip, or how it worked. The
speaker was amazing, he definitely had prepared and I loved what he had to say
by using tons of examples. Honestly, a lot of it went over my head, but I liked
the idea of making AI so smart it can weed out the fake news in just seconds. I
know there is a stigma to it being kind of scary, but that’s what people said
when the Internet was invented too. I don’t think it is something to fear,
rather than learn to would be absolutely world changing. Also, I learned that
AI understands the difference in denotation and connotations, like apple vs.
Apple company. I also went to a badass beach leaders session with Chief
Creative Officer Alexander Schill. Honestly, it wasn’t the most helpful advice
in the world, again was a lot of the same ideas of confidence, believing in yourself,
it’s a changing world, technology, it takes a village. There was a lot more to
all the speakers than just that, but it makes sense that the last day of the
festival would have a lot of the same information and advice being repeated.
Still all good to know. Now, off to the FINAL award show! Thank you Cannes for
an unforgettable week.
good thanks,
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