Commercial 2

Commercial 2

            So one commercial I viewed today that caught my eye was a Thermos ad. It shows farmers of all sorts (salt, peppers, other spices, etc) in Asia working in extreme conditions in order to make the best, most authentic product. It opens with a man making salt, shows people shoveling snow in extreme freezing conditions, and shows another farmer next to a giant burner explaining how it feels like your blood is literally boiling by doing their craft. Then, it shows everyone drinking either hot or cold beverages from their thermos to help them cope with the harsh weather conditions they are under. I really liked this commercial for the extremity on both sides, and how it uses the Thermos not only as a brand and type of container but more as a necessary means to survival under harsh circumstances. The production of it seems interesting because everyone shown seems like real people with real jobs that are that difficult, making a perfect product. The camera was so high quality you could see the freezing chill of the snow and thee burning pieces of fire. However, for a thermos add it seemed so long and confusing at first. I thought it was an ad for salt until I realized other products were being used, so if I were to change it I would show multiple people at work using it right away. Also I felt that the amount of footage of people eating or drinking from the thermos served a purpose, but felt too long and kind of uncomfortable because of the enriched sound of swallowing from the people. I thought it was a strong ad since it stuck in my head, and I liked the production of aesthetic imagery with real voice overs compared to jingles or loud and overused words. To make it a little better I would make it clear that the thermos was a main part of the ad in the beginning rather than later, so as to avoid confusion with other products such as the farming method or product. I would also incorporate lots of stickers on the thermos since that is part of pop culture for young people, and maybe relay the message of reusing and recycling, depending on the target audience, to convey n important message most young people care deeply about.