Commercial 1

Commercial 1

The first commercial I was interested in analyzing was Finish dish soap. For my first commercial blog post I wanted to choose one I did not enjoy, and this one took the cake for my least favorite of the day. Now, I understand the thinking in the production. A catchy tune, overused sarcasm to relatable boring household activities, diversity of gender, age, and race to hit multiple consumers, but truly it annoyed me to no end. The song for this ad is so catchy it is revolting. As a personal preference I tend to like ads that are simplistic and bold in very subtle ways, and this ad is so in your face with the song and forced sarcasm that it is unenjoyable and cringe-worthy. The production must have included a choir and musical jingle writer, and definitely some green screen effects to add distractions to the ad such as dish gloves expanding into a giant balloon, as well as makeup to depict one young person aging as they do their dishes. The creative aspect is understood and an excellent idea, but the execution is done poorly. Without the jingle and with less loud distractions, the ad would be better off. I think ads for trivial household items such as cleaning supplies are starting to be so irrelevant and unwatched that brands are trying to get anything memorable into their consumers’ brains, so they choose the loudest and most distracting techniques, such as tunes and hyperboles, to catch their consumers even for only a moment. I think it detracts from the effectiveness since consumers who may remember the ad may be more inclined, such as I am, to the more fancy and outgoing ads, and simply ignore it or be annoyed by it.