Wednesday, June 20, 2018

Day 3


Day 3
            Day 3. Whew. Tired. Powering through. Today yet again exceeded expectations. Started off in the Lumiere with THE Abby Wombach and THEEE Ibtihaj Muhammad! They had an amazing conversation about using their platforms as Olympic athletes to promote gender equality, especially in the athletic world, and how being an athlete can build yourself such a strong brand that you actually end up on the creation side of business as in putting input on Nike shoes or something. I loved this idea and related to their entire conversation as a female athlete, and felt like I had discovered a potential career with athletics I had never thought of before. Then I went to Captiv8’s future five influencers speech, where he basically showed five YouTube videos I had already seen about some key YouTubers and how they are all backing a cause while making videos as a career. He didn’t speak on anything else, and was disappointing as it was such a waste of time. He also really generalized, which many people do, the millennial generation as crazy fan girls that will buy anything an influencer endorses, which is simply not true. I wish he would have explained how or why these YouTubers are changing the industry rather than just showing well-known videos and letting them speak for him. Then I went to the NBC Olympic Storytelling talk with MORE famous athletes Adam Rippon (WHO I GOT A PICTURE WITH AND IS SO NICE) and Mikaela Shiffrin (WHO IS ALSO ADORABLE). They spoke on how they try to stay as genuine and honest as possible in order to attract brands that will want to work with their real personalities. I also loved hearing from NBCUniversal’s Linda Yaccarino. I had no idea there was a job that works in advertising that literally pairs up athletes with the right sponsors and now that is my ~dream job~. I also went to a pretty dope pool party with Yessian music and met an astounding amount of people from all over the world working in Hamberg, Germany, and now I think I should move there? And pursue an NBC Olympic-handling job? But I also met someone who made $4,000 a month making fake ID’s? So considering dropping out of UGA and just pursuing entrepreneurship instead? Anyway, off to the award show. Had to blog early since I was charging my phone anyway. Stay tuned for more to come tomorrow!

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